Account-based marketing (ABM) continues to be an important demand generation strategy and can be used across a range of business goals, including new prospect acquisition, customer expansion and retention. ABM programs have a foundationally different go-to-market approach than traditional demand generation efforts, often with more complexity, collaboration requirements and unique processes, creating hurdles that must be overcome as the program...

As CIOs' responsibilities expand with greater focus on delivering business outcomes, opportunities also expand. Those expanded opportunities require CIOs to have different skills to be effective. Carving time out to develop your skills when the pace of work is already relentless can feel unattainable. In this free leadership webinar, we focus on the critical capabilities that you can develop to amplify your ability to make enterprise-wide impa...

In 2022, governments are continuing to accelerate and scale their digital initiatives. However, geopolitical and economic uncertainties as well as continuing public health concerns can potentially derail this progress. Many governments are facing even tougher choices in addition to addressing pandemic recovery and economic growth needs. Amidst these volatile and continuing disruptions, governments require greater agility to anticipate and resp...

Infrastructure and operations (I&O) plays a central role in accelerating digital initiatives and enabling remote work to keep businesses operational. Yet, the rapid change puts a strain on people, process, technology and governance. I&O leaders want to press pause to give themselves time to recover and rebuild the strong foundations that ensure stability of their services. However, business needs are ever-changing, raising new challeng...

As financial services CIOs adapted digitally over the past few years, an uneven race unfolded between some accelerating positive business outcomes and some who lagged behind. This created a digital capability gap that could widen. Additionally, efforts around environmental, social and governance (ESG) can be oriented to various impacts both internally within banks’ operations and IT spend, investment options, and banks’ own lending...

Economic headwinds and a focus on the ROI of modernization efforts require application technical professionals to apply new architectures, new technologies and more automation. However, the work of application architects is getting harder. They must not only deliver business-driven changes quickly, safely and efficiently, but also cope with increased business enthusiasm about new technologies and opportunities. Join this complimentary webinar...

Organizations today are being pulled apart. Hybrid work means fewer in-person touchpoints, while elevated turnover erodes the depth and length of work relationships. Greater reliance on “always on” digital channels has led to higher rates of fatigue and burn out. Amid all this, we’re also facing a crisis of trust. Only about 2 in 5 employees trust their organization’s leaders to act in employees’ best interests. H...

Technology product leaders face a heightened challenge to prioritize investments, resources and activities to take advantage of opportunities as they arise. Likewise, organizations can gain significant benefits, such as freeing up time, cash and other resources, via the adoption of new processes or capabilities enabled by emerging technologies and trends (ETTs). The ongoing challenge for product leaders to increase revenue, gain market share a...

The pace of technology change has never been faster in the digital workplace, while expectations around hybrid work success and workforce digital dexterity are constantly rising. The Gartner Hype Cycle for Digital Workplace Applications assembles the most critical digital workplace tools, disciplines and insights that will have the greatest impact on organizational prosperity. Creating a successful transition to hybrid work is a major theme wi...

The importance of technology leadership became a driving priority for many organizations. Your leadership style, the way you engage with your teams, peers, suppliers, executives, and even your approach to corporate politics are determined by your personal brand. Knowing your brand and your approach can tell you who you are as a leader. Knowing how to use and grow it will show everyone else. Join this free leadership webinar to identify your ow...