Chief marketing officers (CMOs) enter 2023 with an imperative to drive efficient growth in a volatile environment. Customer demand and buying behaviors continue to fluctuate unpredictably amid pandemic waves, supply chain disruption, inflationary price increases and geopolitical instability. At the same time, strategic marketing priorities — such as innovation, customer experience (CX) and digital commerce — transcend functional bo...

We are all familiar with how to segment buyers based on psychographics and their persona. However, we frequently just use firmographics to segment and group buyer organizations. This approach lacks crucial components of organizational context that are essential to effectively and efficiently engaging buyers and approaching sales. In this complimentary webinar, our Gartner experts will share how to better understand the key indicators of differ...

How can you put analytics capabilities to work regardless of analytics maturity? Data and analytics leaders must know when and how to combine predictive and prescriptive analytics to gain a competitive advantage in the education industry. Join this complimentary data and analytics webinar, where our Gartner expert will guide you through observed outcomes from higher education to illustrate how to put data to work for your institution. You will...

Effective cost-of-quality programs reduce costs and improve margins, providing an advantage in a tougher economic environment. Yet, fewer than 20 percent of business leaders say they do anything with the data these programs generate. This complimentary supply chain webinar looks at why business leaders are the key to a successful cost-of-quality program, and provides three actions supply chain leaders can take to secure the buy-in of their lea...

In the face of constantly changing technology and market dynamics, buying and owning processes increase in complexity. Every point in the life cycle from first engagement through decision, implementation, customer satisfaction and retention presents executives with big challenges to business growth. Achieving this revenue growth requires a relentless focus to put customers at the center of the business. At Gartner Tech Growth & Innovation...

After careful consideration, we have decided to run Gartner Digital Workplace Summit virtually, taking place over the same dates of June 21 – 22, 2022. Gartner remains committed to delivering actionable, objective insights to help you and your team tackle your most critical priorities. Rethinking Work Hybrid work today has given digital workplace leaders a glimpse into the future of work tomorrow. At the crossroads, the new work patterns...

It’s time for marketing to ignite the next revolution. We are witnessing a collective reorientation: multilayered changes stemming from rapid societal shifts, enterprise disruption, functional restructuring and evolving talent dynamics. The terrain underfoot is constantly shifting, even the most familiar norms and processes seem suddenly unfamiliar. Compounding our disorientation, our internal partners also are on the move, and we wonder...

Gartner CSO & Sales Leader Conference is a comprehensive program designed for chief sales officers and their sales leadership teams focused on sales strategy, sales enablement and sales operations. Sales organizations now face unprecedented uncertainty stemming from a pandemic, economic and geopolitical pressures coupled with shifting customer expectations, buying behaviors and an evolving technological landscape.

After careful consideration, we have decided to run the Gartner Application Innovation and Business Solutions Summit virtually The relentless pace of technology change gives applications and software engineering leaders a major opportunity to not simply respond to change, but to lead it. By architecting and modernizing systems to utilize emerging technologies, IT can deliver solutions for improved operations, increased agility and better busin...

Today’s leading CIOs are more than technology experts. They’re cross-functional change-makers, guiding business strategy at the highest level while building the culture and digital dexterity to support innovation. Gartner CIO Leadership Forum offers an unrivaled experience for this new type of leader — a place to dissect the challenges and opportunities of digital business among select peers and drive critical enterprise prio...