Nearly 75% of B2B buyers say they prefer a representative-free sales experience, but this rep-free preference often leads to purchase regret. Continued economic uncertainty, increasing B2B buying complexity, and AI’s rapid impact on the sales function demand a unified commercial strategy to address the buyer's needs. The Gartner Leadership Vision for CSOs will help sales leaders navigate three critical questions when making decisions and...

Every organization in every industry across the globe faces the same directive: Innovate or risk becoming obsolete. Leaders across the enterprise must embrace new ideas and technologies, and often from new sources of inspiration. Companies increasingly involve business technologists in innovation initiatives, but to leverage them as force multipliers, IT leaders must move from owning innovation to enabling others to innovate autonomously. Join...

Product management at technology providers serves as the hub around which business success spins. As new technologies like generative AI emerge, fresh decision-making approaches develop, and organizational barriers increase, product leaders must adapt to deliver value to their customers. The 2024 Gartner Leadership Vision for Product Management Leaders offers guidance on how product managers can prepare for three critical priorities in the com...

Chief marketing officers and marketing leaders face unprecedented challenges in 2024. Diminishing trust in traditional social media platforms and growing skepticism toward generative AI (GenAI) technologies are reshaping consumer interactions. These shifts pose significant hurdles for CMOs already grappling with the demand to achieve more with fewer resources. At the same time, these challenges present unique opportunities. Marketers can lever...

Everyone is transforming. Opportunities to expand leadership at the executive level are growing, driven by the imperative to create new value. But there is an alarming gap between ambition and execution, and a sense of transformation fatigue has set in. Executive leaders need to examine ideas beyond industry boundaries and redefine value propositions that will deliver on business outcomes. What if we told you there are three essential componen...

According to a Gartner survey, 75% of supply chain leaders believe that with labor shortages, low employee engagement, and retention challenges, voluntary turnover is here to stay and will likely increase over the next five or more years. The traditional response of the blind pursuit of employee retention has not produced optimal talent results. This raises the question: What if embracing employee turnover has its benefits? Gartner’s mos...

Planning to make a big technology purchase soon? How confident are you that it will be successful? A critical technology purchase can be a time-consuming, complicated process with challenges like competing priorities, lack of consensus, over-zealous vendors and limited unbiased information — that’s where BuySmart can help.Backed by actionable, objective insight from Gartner, BuySmart helps you save time, collaborate effectively, an...

Transformations require humans to change in deep and meaningful ways. However, most organizations collectively tend to overlook 50 years worth of historical data of behavioral science describing how humans have evolved and under what conditions. Get all your questions answered in this complimentary webinar, where Gartner expert, Mary Mesaglio, will provide leaders with tactics and strategies on how to change behaviors, adopt new habits, and ad...

Keeping critical initiatives on track is a perennial challenge for organizations in the public and private sectors. CIOs especially must focus on improving partnerships across their digital delivery ecosystems, whether they be the customers to whom they provide solutions, the partners who help to create and deliver solutions, or senior leadership to maintain funding and support. Join this free webinar as Gartner expert Christie Struckman helps...

2023 is the year everything changed. Going forward, all areas of human endeavor will have to contend with the fact that generative AI is real and evolving at a rapid pace. Multiple technology innovations, even beyond AI, are overlapping to change the very nature of computing. This complimentary webinar will cover Gartner’s top ten strategic predictions for 2024 and beyond that pose both threats and opportunities for your organization. CI...