Data Science is more than just a buzz word when it comes to data-driven marketing departments. Join Aptitive, Snowflake, DataIku & ActiveCampaign on Thursday, December 10 at 10:00am CST for the second session in the two-part webinar series on the “Future of Marketing Analytics in the Cloud“. In this presentation and interactive panel discussion featuring marketing leaders and data scientists, you’ll learn ways to bring yo...

Measuring attribution, which is the impact of spend across channels and touch points, continues to be the number one challenge for marketers. Because customers decide where and how to engage brands across a growing number of channels, marketers need to stitch together all of the touch points to understand the impact of each engagement. With the continued explosion of SaaS solutions leading to fragmented data, this challenge becomes harder to s...

In this workshop, you will learn how to get started with Snowflake and how you can build and automate ELT data pipelines faster and easier to run typical marketing analytics. Instructors will help you follow along using your Snowflake and Fivetran accounts, and they will answer your questions live. YOU’LL LEARN HOW TO: Navigate the Snowflake UI Create a database and compute resources Use cool Snowflake features, including Zero-Copy Cloni...

The Data Champions Meetup monthly program brings together government and industry data experts to discuss strategies, perspectives, and insights. In response to requests from our attendees for more technical information, we are pleased to launch the Data Champions – MasterBuilder Series! Using technical demos and live Q&A sessions on how to use data at speed and scale to solve problems, the Data Champions – MasterBuilder Series...

Modern analytical workloads often require complex and advanced data transformations and augmentations using custom or third-party code, services, and machine learning (ML) models. However, it is often challenging to bring in external services and libraries without complicating data pipelines. Join us on December 4 to learn how you can use Snowflake’s external functions to expand the use cases you can deliver for your business while keepi...

Whether you are building a startup or adding to a data-intensive application, taking advantage of a cloud data platform and machine learning technologies is key to innovating and gaining a competitive advantage. Join the interactive session and follow along in your own Snowflake and AWS accounts to: Ingest data for analytics powered by Snowflake Launch a SageMaker Notebook instance with the Snowflake Python connector pre-installed Build a conn...

As a Snowflake customer, you have real-time access to third-party and personalized data via Snowflake Data Marketplace. No ETL is required, there are no storage fees, and data is always up to date. If you haven’t yet taken advantage of Snowflake Data Marketplace, you aren’t getting the most from your Snowflake investment. Join us for a 60-minute hands-on demonstration with Snowflake product experts on December 2, 10 a.m. PT, to lea...

Data science is based on open source frameworks, libraries, and models. Join us to learn how you can harness the power and flexibility of the latest machine learning tools to quickly build, train, and deploy your predictive analytics on Snowflake’s Data Cloud. During this technical session and live demo we’ll show how you can: Use Snowflake’s Spark, Python, and Java connectors for machine learning Train externally hosted mode...

Behind every great advertising campaign is a solid data foundation. From the data you use to identify your ideal customers to the data you use to measure the impact of your campaigns —data plays a critical role in achieving your business objectives. Join us on November 19 at 10 a.m. PT to hear from industry experts from Snowflake, Ibotta, Merkle, and iSpot.tv on how B2C advertisers are using first-party data with third-party data to crea...

Data Champions is a new Meetup group designed to bring together data-driven professionals who want to increase their data knowledge and share expertise with their industry peers. This robust community of data analytics and IT modernization experts in the government community will host lively discussions on data analytics decision making. The meetups will be unlike any other you’ve attended with fun, informative, and casual get-togethers....