Every government agency faces the need to train and enable its workforce. Doing this effectively is a challenge because so much of the expertise resides with its people rather than in structured learning courses. Knowledge needs to flow horizontally across peers; not just vertically. Yet most social knowledge transfer today gets lost in emails, instant messages or conversations around the water cooler. During this session, you’ll learn h...

This training brings together leading agencies, sharing their best practices – what worked well, and what didn’t – regarding digital outreach, strategic communications, and social media in government public affairs. With approximately 90% of your audiences receiving information from screen-based devices, social media and digital platforms are necessary to reach your audiences. Learn how to integrate, manage, monitor, and meas...

The average government score on the ACSI (American Customer Satisfaction Index) report was a mere 64.4, filling in as the 2nd lowest out of every industry studied. Citizens say interacting with government agencies has become increasingly difficult… but it doesn’t have to be that way! Reach your citizens where they are. With approximately 90% of your audiences receiving information from screen-based devices, social media and digita...

This summit is the region’s premier event in marketing, technology, communications and media. This one-day event will bring together over 350 marketing and communications executives to discuss high-level issues through a series of panels, keynotes, presentations and networking. The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region’s source for technology...

A discussion on privacy and how it is evolving with social media such as Facebook, Twitter and LinkedIn. We will discuss the differences between how this is being handled domestically in the United States versus the international views of other countries on privacy.

Overview of the Workshop: This one day Potomac Forum workshop will focus on the Chief Data Officer and highlight the importance of several factors that are instrumental to overcoming data challenges at your agency, i.e. The right leadership: The Chief Data Officer Challenges associated with this role and how to overcome them How to create a comprehensive data-centric strategy How to develop a roadmap and gain support for these initiatives The...

Social Media in Government, Investment Return Training Workshop: Making the Most of Your Investment Overview of the Workshop: Significant resources (time and funds) are being spent by the Government on New Media. The way your Agency communicates – to the public, to international audiences, and perhaps most importantly with its own employees – is in the second stage of a dramatic shift. (The first stage was the acceptance that soci...

This webinar series is the result of an in-depth survey of North American government communicators. Hear from government communicators about what keeps government communicators up at night, where they find inspiration and creativity, how technology is being used to be more efficient and effective, and what innovation means to government agencies today. Join the National Association of Government Communicators (NAGC) and FedInsider and learn ho...

SBGCN is hosting a panel of government leaders who create and deliver communications campaigns targeting the Latino community. The panelists will provide their thoughts on the latest trends, best practices and techniques for communicating with the Hispanic community as well as important lessons learned. Following the panel discussion, we are hosting an expo of SBGCN members that specialize in multi-cultural communications, including campaigns...

Would reaching 10X as many stakeholders help you meet organizational goals? Do you know how to use everyday communications to attract more stakeholders? How can your communications engage stakeholders to take action – online or offline – to truly drive mission value for your organization? If these questions sound familiar, register to join your colleagues at our 2014 Digital Communications Tour in Washington D.C. Hear from private...