Typical college and university students spend most of their free time with their head in a book, but those who aren’t studying hard are most likely to be found on social media. For educational institutions to operate at the highest level of communication and engagement this year, they need to get active on social media, too. Join Hootsuite for a complimentary webinar to learn ways you can kick-start your organization’s social medi...

Social media is the first place people turn when they have a question or want to discuss a crisis, controversy, or community event. So it only makes sense that community leaders are a part of the conversation. However, public agencies have a unique set of challenges when it comes to posting on social media. Concerns about data privacy, security, fake news, and misinformation prevent many agencies from using social media to its fullest. Join Ho...

Prepare for marketing’s new directive at the most important gathering for CMOs and marketing leaders. Marketing strategies are straining under the impact of unpredictable macro forces, the erosion of traditional sources of brand value and burdensome operational complexity. In a sign of increasing dysfunction, marketing organizations that take a collaborative approach to planning digital revenue growth are almost 20% less likely to exceed...

The 2023 Government Social Media Conference will be held in-person at an exciting venue in Reno-Tahoe, Nevada, with virtual tickets also available. GSMCON is the premier social media event for government agencies where participants learn practical skills for managing public sector social media and get unparalleled opportunities to network with agencies across the country! Major social networks, industry leaders & experts will share updates...

Gartner annually designates a select number of brands as “Genius,” based on the Gartner Digital IQ Index research that benchmarks more than 1,000 brands across 15 industries. Three key differences set Genius Brands apart from their peers: 1. Greater agility in adjusting media and content strategies with evolving customer sentiment and behavior; 2. Higher prioritization of and transparency with first-party data acquisition; and 3. A...

App insights from our latest Businesses at Work report Our latest Businesses at Work report reveals that travel apps experienced chart-topping year-over-year growth in 2022. We unpack this trend and other highlights from our annual Businesses at Work report with experts from Navan (formerly TripActions) and Okta. Tune in on March 22 to learn how Navan met rising demand for travel, the apps and services most critical to their growth strategy, a...

The current economic climate challenges brand leaders’ ability to meet their most important brand strategy goals. To address these challenges, marketing leaders are making multiple changes to their major brand strategy, including creating or revising brand positioning. While it can be easy to get swept up in competing priorities, strategic focus builds strong brands that help the organization meet business outcomes. Join this complimenta...

Despite 2022 having fewer lockdowns than prior years, supply chain issues, inflationary pressures and talent shortages hit most retail categories, making consistent growth difficult to attain. Economic headwinds are expected to remain in 2023, which will force retail marketers to double down on digital marketing best practices to drive efficiency and growth. Join this complimentary webinar where Gartner experts explore best-in-class retail dig...

The Social Media Strategies Summit for Public Agencies & Government features in-depth sessions from local, state, and federal government agencies leading the way in social media strategy and community engagement. Over the course of 2 days, you’ll learn about best practices and frameworks that build the foundations of a sustainable, scalable social media policy that empowers your team to serve your constituents best. For more informat...

After a rapid decline of ridership from previous years, transportation in major cities is on the rise. With the reopening of offices, increasing tourism and major events, mass transit security is top of mind for transportation agencies across the globe.Hear from representatives from CBP, MTA and TSA as they discuss the role and importance of real-time information to the safety of their travelers and employees. In this webinar you will learn:...