Understanding customers’ preferences is critical for government agencies to deliver a citizen-centric experience. From measuring customer behavior to benchmarking success, data plays an essential role in delivering the seamless, integrated, and personalized experiences that government customers expect. As government agencies work to improve the omnichannel experience customers demand and trust, how can they gather a holistic picture of t...

As technology improves and becomes more intertwined with our daily lives, more and more people expect government to provide the same level of customer experience as the private sector. When people reach out to federal contact centers to check in on the status of their account, verify appointments, or schedule vital services they rely upon for their livelihood, they can be hit with an onslaught of personal verification questions akin to an inte...