Join us December 16 as a panel of journalists-turned-public affairs officers reveals what they’ve learned in the often challenging and eye-opening transition from media to government. Our guests will include: John Poirier, formerly of Reuters and now with the U.S. Office of Financial Research Rich McIntyre, former managing editor of The Calvert Independent and since with various state and federal agencies Rob Margetta, one-time editor of...

Second annual observance to celebrate the people who deliver services and their impacts at the front lines of government. Details and ideas for celebrating locally at event web site. Open to all levels of government. Join us!

The Government Chief Data Office Training Workshop: Leveraging Data Assets and Implementing a Data-Centric Strategy for Your Agency This one day Potomac Forum workshop will focus on the Chief Data Officer and highlight the importance of several factors that are instrumental to overcoming data challenges at your agency, i.e. The right leadership: The Chief Data Officer Challenges associated with this role and how to overcome them How to create...

Can government communicators quantify success in a largely qualitative field? Can we effectively measure the value of our efforts? Join NAGC on November 18 to kick off and association-wide discussion on communications ROI. To start the conversation, we will be joined by Christina Francisco, Associate Director for Digital Marketing and Engagement at the American Diabetes Association. In this session you will learn how to: Tell the story ...

How do you maintain your organization’s public image in the midst of a sustained period of controversy? Annie Skinner, Senior Communications Manager for the U.S. Anti-Doping Agency (USADA), will share her experience creating and implementing a crisis communications strategy in the face of intense public scrutiny. She will discuss media relations, public relations, internal communications, brand management, the role of social media, and s...

Every government agency faces the need to train and enable its workforce. Doing this effectively is a challenge because so much of the expertise resides with its people rather than in structured learning courses. Knowledge needs to flow horizontally across peers; not just vertically. Yet most social knowledge transfer today gets lost in emails, instant messages or conversations around the water cooler. During this session, you’ll learn h...

This training brings together leading agencies, sharing their best practices – what worked well, and what didn’t – regarding digital outreach, strategic communications, and social media in government public affairs. With approximately 90% of your audiences receiving information from screen-based devices, social media and digital platforms are necessary to reach your audiences. Learn how to integrate, manage, monitor, and meas...

The average government score on the ACSI (American Customer Satisfaction Index) report was a mere 64.4, filling in as the 2nd lowest out of every industry studied. Citizens say interacting with government agencies has become increasingly difficult… but it doesn’t have to be that way! Reach your citizens where they are. With approximately 90% of your audiences receiving information from screen-based devices, social media and digita...

The 2015 AOC Europe Conference, now in its 15th year, is scheduled for 27-28 May 2015 and plans are in hand to run an Intelligence Workshop on 26 May. The Stockholm Waterfront Congress Centre has been chosen as the venue and offers superb facilities with more space available in response to increased demand following the hugely successful 2014 event in Edinburgh where 45 nations were represented. The 2015 Conference will follow a well-proven fo...

This summit is the region’s premier event in marketing, technology, communications and media. This one-day event will bring together over 350 marketing and communications executives to discuss high-level issues through a series of panels, keynotes, presentations and networking. The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region’s source for technology...