Mastering the 3 “M”s

There's a reporter on the phone. Now what?

In today's competitive technology market, it's important to tell a compelling story while remaining on message, especially when the media calls. Joanne Connelly, President and CEO of ConnellyWorks, Inc. - a full service technology marketing communications agency - and former Editor of Federal Computer Week, knows it's critical for companies to be able to respond effectively when the press is calling.

For over a decade, ConnellyWorks has positioned its clients to not just respond, but provide accurate, interesting information to make the most of the opportunity and foster positive reporter relationships. To learn about the upcoming ConnellyWorks' executive media training workshop, click here.

Mastering the 3 "M"s | McLean, VA | July 24, 2014 | 8:00 AM

Whether you're an entrepreneur or an executive with an established company, the media - and your interactions with them - can be critical to your success in the government, healthcare and cybersecurity marketplaces. MASTERING THE 3 "M"s: MEDIA, MESSAGING AND METHODS is a half-day executive session on making the most of your media opportunities, including an overview of the media today, tips on making interviews more productive and techniques for staying on message.

Modules include a discussion on crisis communications, the practical application of a plan to an actual crisis, based on lessons learned from recent events. The training also includes a practical session with Christopher Dorobek, the founder, editor and publisher of the DorobekINSIDER, a a blog and audio program on the business of government, and a former print and broadcast journalist.

Click here to register for the event.

Click here to learn more about ConnellyWorks.