Category Archives: Event News Articles

Event News Articles on GovEvents Blog includes editorials directly pertaining to Government & Military Event News.

Federal Travel Restrictions: Adapting to the New Normal

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Three years since the travel restrictions went into effect, federal workers are settling into a new normal around how they meet professional development, training, and networking goals. A recent study by Market Connections looked at the types of content most in demand by government IT buyers and decision makers as well as what is being produced by the vendor community and found some interesting gaps between the two.

What immediately caught our eye was the response to the question, "With the recent budget and travel restrictions in place and the cancelation of events, what are you or others doing to get the information and/or training you previously acquired from events (i.e., trade shows, conferences, seminars)?"  The top two responses from the government officials surveyed were: Continue reading →

The Breakout App of SXSW and What It Means for Events

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From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Originally posted on bizbash.com

When Ed Gala, global head of events and sponsorships for Philips, arrived at South by Southwest on March 12, he had not heard of Meerkat. That's not surprising since the free live-streaming app only launched on February 27. But what a difference a day--and an event full of avid techies--can make. Gala became a believer in the potential of Meerkat Friday morning while showing the C.E.O. of a digital strategy company around the Philips exhibit in the Austin Convention Center.

"She said, 'I'm going to Meerkat this, do you mind?' So we engaged in a live-streamed exhibit tour using Meerkat. There were about five people watching, and I was so impressed with the fact that we could take our message out and show in real time all the exciting things happening in the exhibit. Shortly after she left I thought we have to experiment with this because it's a really important tool for us to leverage moving forward," Gala says. Continue reading →

Rethinking Sponsor Packages

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With both sponsors and attendees growing more savvy, the days of promising a logo on signage in return for event sponsorship are long gone. Companies investing in your event want a clear story around their return on investment and they know that in the age of advertising everywhere, attendees are fully able to decipher and ignore traditional brand advertising.[Tweet "Days of promising logo on signage in return for event sponsorship are long gone."]

We've come up with a couple of tips for making sponsorships stand out and provide measurable returns. Continue reading →

The Great Cyber Convergence in 2015: AFCEA Speaks

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From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Originally posted on BreakingDefense by 

Technology is moving too fast to keep track of everything, but there's one overarching trend that policymakers must not miss in 2015. Call it "convergence."

Cybersecurity is no longer its own specialized function for tech geeks to take care of off to one side while the rest of the organization gets on with the real mission. To the contrary, cybersecurity is becoming an increasingly central concern for more and more institutions, from Sony Pictures to the US Army, from Marine Corps drone units to Pentagon cloud computing contractors. Integrating the new technology into operations will require new concepts, sustained funding, and open communications between government and industry -- none of which is guaranteed in 2015. Continue reading →

Want To Go Virtual?

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With temperatures plummeting across much of the country, the idea of staying inside is incredibly appealing. Regardless of the season, organizations are struggling to get in needed training and networking with slim travel budgets. All of these factors boost the need for and interest in virtual trade shows.

This article in BizBash provides a great walk through of the decision making process that should go into whether of not to take your event virtual. Some quick highlights from their thoughts: Continue reading →