With Back to School season upon us, it seems a good time to reflect on new starts for our regular routine. As students must adjust to new teachers, new workloads, and sometimes even new schools, meeting and marketing professionals can use this time of year as inspiration to take a moment to step back and really get to know our events in order to help them graduate to the next level.

Create a Report Card - take some time to look back at what has been working and what tactics seem to have run their course. Look at different metrics to track what outreach tactics yielded the most registrations, what the demographic trends of your attendees are, and what topics garnered the most interest. All of these findings can help you better tailor your events for today's audience.

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