The Treats of Cybersecurity Month

The scariest thing in the month of October used to be Halloween. Since first being recognized as cybersecurity awareness month in 2004, October has served to educate the public about the very real threats in cyberspace.[Tweet "The Treats of Cybersecurity Month - Protect yourself from the threats in cyberspace #GovEventsBlog"]

Spearheaded by the Department of Homeland Security (DHS), the cyber events held nationwide throughout October serve to engage and educate public and private sector partners and raise awareness about cybersecurity. These events aim to provide tools and resources needed to stay safe online, increasing the resiliency of the Nation in the event of a cyber incident. DHS has organized the weeks of the month around themes to help direct this education. This year's themes are:

  • Week 1: October 3-7, 2016 - Every Day Steps Towards Online Safety with Stop.Think.Connect.™
  • Week 2: October 10-14, 2016 - Cyber from the Break Room to the Board Room
  • Week 3: October 17-21, 2016 - Recognizing and Combating Cybercrime
  • Week 4: October 24-28, 2016 - Our Continuously Connected Lives: What's Your 'App'-titude?
  • Week 5: October 31, 2016 - Building Resilience in Critical Infrastructure

We wanted to highlight a number of the events taking place across the nation throughout the month of October that will tackle these tough and important topics.[Tweet "Take a look at some of the events taking place during Cybersecurity Month. #GovEventsBlog"] Continue reading

Lessons Learned from Tailgating

With college football season in full swing, we've gotten inspired by the age-old tradition of tailgating.  Tailgating is closely tied to college football, but looking at the history, the first tailgates had nothing to do with sport.[Tweet "College football season is in full swing, take a look at the tradition of tailgating. #GovEventsBlog"] The first recorded tailgate in the U.S. may have occurred in mid-summer of 1861 in Manassas, Virginia, before Confederate forces and Union soldiers met in the First Battle of Bull Run. Civilians arrived at the battlefield in wagons loaded with wine, whiskey, and food. This is not unlike the party atmosphere that surrounded the late 18th century French guillotine executions during which people gathered to eat in the square near the scaffolds while the list of people to be executed was read.

Today's tailgates may take place before less gory events, but the idea remains the same: people with a common interest gather together to share food and drink and talk about the event they are about to witness.  While there may be many "I'll never do that again" personal lessons learned from tailgating, there are other things a successful tailgate can teach us about holding a fun and engaging event.[Tweet "Things a successful tailgate party can teach us about event planning. #GovEventsBlog"] Continue reading

The Show Without a Speaker

It may seem revolutionary, but imagine an event without any big name speakers, no keynote, or any session led by a single speaker. What would attendees do? How would they learn? Likely, there would be a lot of collaboration among the attendees, as well as ad hoc discussions and demonstrations. While it's not realistic to cut out speakers completely, there is something to be said for limiting their place in the agenda, and we may be more ready for it than you'd think.[Tweet "The show without a speaker... What would attendees do? #GovEventsBlog"]

Today when we make a purchase online - anything from a car to a new pair of shoes to a new shampoo -  many of us scroll first to the comments and ratings of previous buyers. Peer review has become a powerful part of the decision making process. Incorporating this type of "experience sharing" into events is a great way to extend how we are making many decisions in life. Continue reading

Harnessing the Power of FOMO

Fear of Missing Out, popularly known as FOMO, is not a new phenomenon. In fact, it is a modern take on "the grass is always greener" which is a rendition of a Latin proverb translated into English in the 1500s. Today, we may feel it more acutely because social media gives us constant connectivity to what others are doing and what they have.

Social media both feeds this compulsion to compare as well as overwhelms us with information. How do marketers rise above the online noise? One way is to understand and embrace FOMO as a natural human emotion. Marketers across industries do this including AT&T's "Don't be left behind" campaign, Duracell Powermat "Stay in charge" campaign, and the Heineken "Sunrise" campaign. The Heineken campaign, in particular, aimed to encourage responsible drinking by portraying excessive drinking as a way to miss out on the best parts of a party. This gets across the message of safe alcohol consumption without the traditional, "it's dangerous" or "bad for your health." Continue reading

Behind the Curtain: Rio Olympics

While planning events (and sometimes even attending them) can feel like an Olympic accomplishment, our day-to-day events can't hold a torch to the history, pomp, and complexity of the actual Olympics. This year's summer games take place in Rio de Janeiro, Brazil from August 5-24 and will mark the first time a South American country has hosted the games.[Tweet "Behind the Curtain: Rio Olympics #GovEventsBlog"]

The bay that Rio sits on is one of the most recognizable features and in fact was the inspiration for naming the city. Legend says that Portuguese explorers, who landed in present day Rio in January 1502, mistook the bay for the mouth of a river. They named the area Rio de Janeiro ("River of January"). The iconic Christ the Redeemer statue that looks over the bay is the largest Art Deco statue in the world but only the fifth largest Jesus statue. Continue reading