As we begin to slide into the last quarter of the year and start planning for 2020, the human inclination is to go bigger and better next year. But, we would challenge you to look at how going smaller can actually lead to a greater impact. Smaller events can deliver the same learning as a large event, however do it in a way that enables event organizers to get closer to attendees as well as a different way for attendees to interact with the content and with each other.
For context, we would define a small event as somewhere around 20-50 people. With this size, attendees have an opportunity to get to know one another and the presenters on a deeper level. This is helpful when you're looking to build better customer intimacy or when you are looking to gather feedback. A small group allows for more interaction and questions, so organizers can take advantage of the opportunity and build in plenty of time for Q&A. Attendees can get the lecture experience at any event, so set your event apart with increased access to and interaction with speakers and thought leaders.
Location, location, location. It's a mantra for real estate, but it also has a place in the event planning world. While people attend events for the content, the location also holds sway in decision-making process.
Sometimes it's a matter of commute/travel time to get to the location. Other times it's proximity to public transport or ease of parking. Maybe it's simply that a venue is new and people welcome any excuse to check it out.
For event planners, changing locations can provide a fresh perspective on the event content and how it runs. This is especially valuable for long-running events with a built-in audience. Holding the event in a different location forces organizers to rethink how breakouts are organized and what other activities could be woven into the traditional agenda.
We did some digging and found several venues in the DC region that are worth looking at for events in 2020. Continue reading
It's always a good practice to reflect on what's working and what can be improved as we draw closer to closing out another calendar year. Today, we wanted to take a look at some of the newer event space options in Washington, DC.
While the place you hold your event surely is not as important as the content you provide, it can have a big impact on the experience and anticipation for the event. Old stand-by locations are great as they are familiar to attendees - they know how to get there, where to park, and where the best outlets are for charging devices. But if you are looking to attract a different type of attendee or launching a completely new event or format, it might make sense to sweeten the interest by holding it in a new and creative location. Continue reading
While the location of an event may not make or break it, the venue has a huge impact on the attendees' experience. The content could be fantastic, but if people have to circle a parking lot for 30 minutes looking for a space, they may not be ready to take in all the great information being delivered (speaking from experience....).
There's also a fatigue factor among venues to consider. Events in a city seem to take place at the same dozen or so venues. For event planners, this puts more pressure on the content of your event to drive the experience. It becomes harder to stand out from the other events people have attended at the same location. While there is a great deal of innovation in modern meeting spaces, the reality is once you've been to one convention center, you've really seen them all. And let's not get started on the windowless ballrooms.
With all this in mind, we've done some research on new spaces for government events in DC. Continue reading
Spring conjures up images of new life. From birds hatching to flowers blooming to trees re-growing their leaf canopy. No matter the species, all living things need three things to thrive - food, water, and a hospitable habitat.
The idea of greening events is not new. Event planners and venues have been looking for ways to make events more sustainable and reduce the amount of waste produced from these mass gatherings. Reducing paper with mobile apps and providing recycling and composting options are popular ways to shrink a carbon footprint. We wanted to go beyond those tried and true methods and look at events as a living being, examining how to provide the keys to life in a way that benefits not only attendees, but the planet as whole.[Tweet "Event planners and venues have been looking for ways to make events more sustainable. #GovEventsBlog"] Continue reading