We've covered how government procurement is evolving to meet the way agencies implement and consume technology. From agencies' use of public cloud platforms to agile development methodologies, old acquisition methods are unable to keep up with the pace and process required by modernization and digital transformation goals across government. In fact, the Modernizing Government Technology (MGT) Act was implemented to allocate funds specifically for the update of legacy IT systems to help agencies improve service delivery to the public, secure sensitive data and systems, and increase efficiency. To meet these mandates, procurement processes and technology have to change to be more in tune with the digital transformations happening at the operational level.
We've written quite a bit about virtual events and webinars. With our new COVID reality, we thought it was an important topic to revisit.
While virtual and online events may be the only option in the short term, event organizers can benefit from a virtual mindset when they approach all events going forward. Integrating a plan to host your event virtually if circumstances demand it should be a mandatory part of the overall planning process. Organizers should have the technology in place so they can easily "turn it on" when needed. Even if the event does go off as planned, live and in-person, consider adding online aspects to increase engagement. The option to create streaming video should become an essential event utility like electricity or WiFi.
While social distancing may have accelerated the acceptance of online events, webinars, in particular, are not a new concept in the federal market. Market Connections' Federal Media & Marketing Study (FMMS) found that three-quarters of federal workers reported watching live webinars during the workday and at least one in five were watching recorded webinars on their own time (weeknights and weekends). Webinars tend to be mainly one-way communication - with a speaker presenting and time for questions at the end. Frequently, the Q&A is not done "live," rather questions are gathered via messaging, vetted, and asked by the host. However, as our collective comfort with platforms like Zoom, WebEx, and Skype grow, future webinars could become more interactive, allowing for video participation and interaction between speakers and participants.
Citizen Experience (CX) has been an important focus for many government agencies, as well as a key tenant of the President's Management Agenda. Now with considerably more people depending on government support for everything from general public health information to loans to keep small businesses running to unemployment benefits, CX is more important than ever.
While government still scores poorly on customer satisfaction surveys when compared with commercial organizations, there have been a number of bright success stories in the federal market. Looking at what has worked, there are several themes that every agency should keep in mind when designing customer experience improvements.
Personalization is a hot trend in events, but what does it really mean? Personalization focuses on tailoring the event experience for each attendee. This can seem daunting when planning events with thousands of people. But even with the biggest events, breaking it down to one-on-one communication can help make it more manageable. From including first names on email correspondence to monogrammed bags at check-in, carefully curated refreshments, targeted sessions recommendations, and post-event engagement, personalization options abound.
To do any of this, you need one critical element--data.
Gather information on your attendees. What is their preferred name (Jennifer vs Jenny)? What is their job title, buying authority, departments they oversee? Do they have dietary restrictions or preferences? However, be careful not to over ask or overwhelm attendees with questions. The registration form should not ask every piece of information you are looking for. Get the basics, then follow-up with a pre-event questionnaire for more in-depth questions.
With the closing of the decade, we thought it would be interesting to look back at the top technology headlines of 2009 and compare them to where the market is today.
Data on the Rise
Big news was the launch of data.gov in late May of 2009. The site was championed by the country's first Federal CTO, Vivek Kundra, as a way to enable citizens to access federal data. In addition to making the government more transparent, the hope was that private sector could use the massive amount of federal data in research and to create innovative programs and solutions. The site launched with 47 data sets and as of the last reporting (June 2017) it now holds approximately 200,000 datasets, representing about 10 million data resources. Beyond these numbers, data.gov's impact has been significant.
Thousands of programs can point to the site as the basis for their development. More importantly, it launched a new way of thinking in government. Agencies stopped being as territorial about their data and slowly but surely became more open to sharing it with one another and with the public as they saw what innovation can happen with simple access. In 2019, the vision of data.gov expanded with the Open, Public, Electronic and Necessary Government Data Act, requiring that nonsensitive government data be made available in machine-readable, open formats by default. Continue reading