Small Event. Big Impact

As we begin to slide into the last quarter of the year and start planning for 2020, the human inclination is to go bigger and better next year. But, we would challenge you to look at how going smaller can actually lead to a greater impact. Smaller events can deliver the same learning as a large event, however do it in a way that enables event organizers to get closer to attendees as well as a different way for attendees to interact with the content and with each other.

For context, we would define a small event as somewhere around 20-50 people. With this size, attendees have an opportunity to get to know one another and the presenters on a deeper level. This is helpful when you're looking to build better customer intimacy or when you are looking to gather feedback. A small group allows for more interaction and questions, so organizers can take advantage of the opportunity and build in plenty of time for Q&A. Attendees can get the lecture experience at any event, so set your event apart with increased access to and interaction with speakers and thought leaders.

With this size group there is an opportunity to try new tactics and strategies to achieve this desired interactivity that then could be applied in larger meetings and events. These include:

  • Non-traditional meeting spaces, such as outdoor venues, private dining rooms in hip/interesting restaurants, or even walking meetings
  • Health, wellness, and environmentally friendly activities worked into the learning
  • More hands-on work and collaboration with the use of hack-a-thons or code-a-thons
  • Experimenting with new technologies including mobile apps, audience polling, virtual reality, streaming video, and more.
  • Personalize the experience beyond name badges with other merchandise that has attendees' names or monograms, curated agendas catered to each attendee, and shout outs to recognize achievements.

We'd love to hear your thoughts on smaller events. Why and when do you plan them? Why do you like to attend them? Share your thoughts in the comments.

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