Last week we talked about when it is time to revisit the format of an annual event. If that post got you thinking, we're going to challenge you a bit to really make a dramatic change to your event by thinking of unconventional venues.

Earlier this year, we provided some ideas to get your events out of the ballroom. Then we read this article on the Event Manager blog and it got us thinking even more out of the box. While some of their suggestions may not be the best fit for the government-centric/professional development events (Food trucks in an urban parking lot, for example), it does provide some food for thought.

There is a certain well-known rotation of venues that the government community is used to. When your attendees know all of the secret parking areas, make a beeline for the beef wellington, and know the exact location of outlets for recharging phones and laptops you may be at a place that is overdone. If you're looking to make a change, simply thinking outside the box when it comes to a venue may provide the breath of fresh air your event needs to grow its attendee base. Continue reading →