Overview Advanced Federal Marketing Mastery™ is a seven-part virtual training with companion workbook to guide you through the technique and timing of your own individual company-focused marketing plan for success in the federal government marketplace. As you progress through the series with our expert instructor, Advanced Federal Marketing Mastery™ will show you how to set the stage for growth by providing tools you can utilize in...

Both the government and private sector markets use a unique business development tool called a Capability Statement. This webinar is focused on introducing the new two-page capability statement format. This version of the capability statement helps to show the prospective government client your “menu” of products and services in conjunction with an explanation of where your products and services fall in the “Normal Dollar Thr...

Both the government and private sector markets use a unique business development tool called a Capability Statement. This webinar will help you to understand the Capabilities Statements, while demonstrating how you will be able to craft a powerful door opening Capability Statement yourself. This webinar will help you develop a powerful document that you can use to help compel potential teaming-partners to work with your business. Contracting w...

Capability Statements may be your most important marketing tool. An effectiveCapability Statement can open doors to over $500 billion dollars that will be won in government contracts. Unfortunately, most contractors make the huge mistake of taking the “one size fits all” approach by providing the same generic Capability Statement for every opportunity. Attend this class virtually or in-person at our new office. Do you know how to e...

The GSA Multiple Award Schedules Program is one of the most widely used federal contract vehicles and may also be used by state and local governments to purchase commercial services and products. These contracts continue to be the go-to source for federal buying, with almost $40B in sales in FY12, and are a common point of entry for commercial and emerging companies new to federal contracting. However, many myths still exist about the Schedule...

Government Sales Boot Camp: From Theory into Practice Government sales and marketing has developed through the years into a complicated process understood only by those with many years of trial and error experience. For the FIRST TIME EVER, an exclusive one-day long intensive, instructor-led, hands-on class will clearly identify all of the required processes and procedures any government sales person or sales team must employ to see success in...

You will learn about: -Providing evidence of Significant Strengths, the precise elements that the Federal Government will look for and assess during the formal evaluation of your proposal -Constructing compelling "Understanding" and "Approach" sections of your proposal to achieve a maximum score -Generating key conceptual graphics early in the proposal development lifecycle to help guide your thinking and writing -Writing proposal sections eff...

Sales is not a four letter word! Learn how other firms are winning contracts that could be yours. This webinar/teleconference will focus on the sales strategies that help open doors and tactics to avoid. Covered in the webinar/teleconference is: Tips on Creating a Memorable Elevator Speech Why Government Sales are Different from Commercial Sales How to Identify Decision Makers How to Guarantee a Decision Makers Meeting And Much More… In...

Join TargetGov for our annual Veterans’ Webinar/Teleconference. Veteran business owners (and those who work for them) have a billion dollar market in the US Federal Government and Military. Learn how to effectively market yours business and find opportunities. To honor those who have served our country this webinar/teleconference is being offered at no cost. Included with the webinar/teleconference is the exclusive TargetGov e-book creat...

Robert Frey and Gloria Larkin are teaming up to bring you a detailed webinar covering Task Order Requests for Proposals (TORFPs) and ways to improve writing winning responses to task orders. The expert speakers will teach you how to speed up both your writing process and increasing overall effectiveness for each TORFP response. Attend this webinar if you want to win more business through Task Order Proposal Responses and also if you would like...