Tag Archives: B2G

Creating an Ultimate Guide to Government

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Mark KGovEvents gathers and aggregates the vast number of events geared toward the government community to create a unique and comprehensive source of intelligence. Mark Kagan has taken on an even more daunting task - collecting and synthesizing mountains of data on selected federal agencies to create unique market intelligence guides. With his company, Panoptes Intelligence, Mark is developing comprehensive guides to the "who, what, when, where, how and how much" of government agencies for government contractors. We recently sat down with Mark to learn about the guides and how they are being used in the marketplace.

 

GE: What is an Ultimate Guide?

MK: An Ultimate Guide pulls together and synthesizes almost ALL publicly available data about an agency and how it does business, with particular focus on its IT and acquisition and procurement. [Tweet "The #UltimateGuide pulls together almost ALL publicly available data about an agency. #GovEventsBlog"] Continue reading →

Why “Gov Events” Matter

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In any industry or vertical market, the sales process is about "the relationship". Some sectors place more importance on this component than others. Government buyers tend to be risk-adverse and are slow to make changes or try a new product/service - or even company. They tend to be comfortable with the incumbent as long as the requirements are being met and no major problems have occurred. This way of thinking makes it more difficult and more competitive for new companies to enter the market. Price wars break out along with a tremendous influx of 8a and GSA Schedule applications, with companies trying to differentiate themselves and find an advantage somewhere in the long sales process.
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