On April 8, GovEvents' Director of Client Relations, Stephanie Gravel, was invited to speak on Government Marketing University's (GMarkU) daily IDEATION virtual call.
Stephanie discussed the current government events climate and the latest event marketing trends during the COVID-19 pandemic, including:
- Data on cancellations, rescheduled events and the transition to virtual and online
- Competing in the growing virtual events market
- Best practices for rescheduling events and digital event promotion
- And more!
Couldn't make the meeting? No problem! You can listen to the recording and follow along with these slides.
You can also sign up to join the daily IDEATION calls for insightful discussion, innovative ideas, and practical strategies to support your government marketing efforts during the COVID-19 pandemic and beyond
Between an incredibly harsh winter (by mostá standards), budget pressures, and the government shut down, the government event industry has seen more than its fair share of event cancellations over the past 12 months. A number of reports have come out detailing the impact of dwindling face-to-face networking on both event planners, attendees, and the economy in general.
First, to put the event industry in context, a report from PriceWaterhouseCoopers looked to define the "economic significance of meetings to the U.S. economy." The report found that overall the meetings industry was growing in response to increased demand. In 2012, there were nearly 225 million participants at meetings. That's approximately 20 million more than 2009. These meetings and attendee spending contributed $115 billion to the U.S. GDP and $28 billion to federal, state and local taxes. With that context, it is clear that meetings have an impact on the overall economy. If the rate of in-person events drops, even in just one sector like government, there will be an economic impact.