Organizers of the FOSE Conference & Expo, 1105 Media, Inc., hosted a third meet-up Friday, February 24 at the Walter E. Washington Convention Center. Held specifically for top-notch government technology influencers, the meeting concentrated on expanding the depth of focus & connection to the government IT community via FOSE 2012.

A room full of influencers, as can be imagined, is not a quiet one - nor does it lack ideas. The topics ranged throughout the morning, all directly or indirectly supporting the core purposes of the meet-up: Creating a stronger depth of focus & connection to the government IT community via FOSE 2012.

Topics and ideas discussed include:

Go Micro-Topical: Maximize the importance of the larger topics being focused on at FOSE 2012. Instead of emphasizing the dedicated conferences that will be represented, FOSE planners were encouraged to highlight the problems, concerns and uses of each. In addition, it was highly recommended that the message attached to promotions clearly underlines how attending FOSE will, "Help me do my job better".
Cross-Channel: Utilize panel speaker's upcoming opportunities to reference topics being represented at FOSE 2012. The cross-representation can enhance the importance & necessity of FOSE 2012 topics, increasing interest levels & understanding of the matter.

Twitter: Maximize the use of official conference tweets by ensuring the Hashtag(s) being used by organizers, exhibitors, speakers, and attendees are one in the same. A few ways mentioned to ensure this happens are as follows:

• Introduce the Hashtag(s) in 'sneak-peak' posts
• Make Hashtag(s) the Internet Connection name at the conference
• Add Hashtag(s) to all print & digital promotions
• Create Hashtag(s) for sub-stations to maximize 'places' at FOSE 2012 a participant could be

FILL NEEDS: What will participants want to know before attending the event & what will they need at the event? Ideas mentioned include:

• Before the event: What's for lunch?
• At the event: Electricity--set up Power Stations

Ideas were also suggested for after the show.

• TOP THINGS you should have (or would have) learned @ FOSE
• Updates on implementations/new products/launches, etc. that were discussed/displayed at conference--Where are they now?

We are looking forward to a very successful FOSE 2012 - Hope to see you there!