Originally posted on EXPO by Marie Griffin.

Online video is a cost-effective and engaging tool, but speakers and presenters must be properly prepared.

There are many reasons event managers use live webcasting--to enable more people to experience speakers or educational sessions as they are happening; to convey breaking news or deliver important information in real time; to provide interactivity during a training session or demonstration, and more.

Eric Vidal is director of product marketing at InterCall, which acquired the Unisfair virtual event and webcasting platform in 2011.

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