The impact of the coronavirus will have a long-lasting effect on the events market. At GovEvents we saw 22% of events listed on the site canceled with no plans to reschedule in 2020 and another 26% of live, in-person events scheduled for March 16 or later moved to virtual. The Federal events market was quick to adapt to ensure learning and professional development has continued while we've all been quarantining, but as conditions allow how and when will the government community be ready to meet again?
Market Connections recently released findings of a survey to gauge how the federal workplace environments have been affected by COVID-19 and how federal employees are adapting. Among the findings, the report painted a picture of what the reception for in-person events will be in the coming year and a half. The results were presented in a webinar along with results from a similar study of the contractor market conducted by the Professional Services Council (PSC).
Webinars and online events have been the only source of learning for the Federal market since mid-March. While 80% of respondents reported attending in-person events prior to March 2020, that number fell to near zero for March onward. 63% of respondents are using webinars more than they have in the past. Despite the novelty of video wearing off, usage is staying steady as the pandemic wears on. Continue reading
We're living in an on-demand world - streaming video, same day delivery, peer-to-peer sharing, and more - and events have also adapted to consumer desire for content where and when they want it.
On-demand events tend to be in a webinar format - an educational, one directional presentation. While these events may lack the networking component of live (and even some live streamed) events, they are a great option for learning and training, providing just-in-time information. Continue reading
We've written a lot about webinars, using our anecdotal research based on what we hear in the market and what we see posted on the GovEvents' site. This year's Market Connections Federal Media and Marketing Survey provided some hard numbers that back up the growth in webinars we've been seeing.
Market Connections has been surveying federal employees for seven years to get a pulse on where and how they get news and information to influence buying decisions. This year's survey of 3,400 had some great news about the rebound of the federal events market as well as some interesting insight into online events. Continue reading
October is Cybersecurity Month and many organizations have taken the call to use these 31 days to educate and collaborate on solutions for a more secure cyber world. With over 70 cybersecurity events posted for the month of October on GovEvents, we wanted to highlight some of our picks for must attend events this month.[Tweet "Check out the top #government focused events for #Cybersecurity month #GovEventsBlog"]
- October 7: Creating a Culture of Cybersecurity at Work (webinar) - The National Association of Counties will hold a series of webinars throughout the month with this one focusing on how organizations can enhance their security practices with widely available training and educational resources.
- October 13: Closing the Desktop Security Vulnerability (webinar) - The combination of connectivity and skill can increase the risk of malicious intrusion at the desktop. This event, featuring the director of the National Information Assurance Partnership (NIAP), will talk through NIAP's new requirements as well as the new Peripheral Sharing Switch Protection Profile (PSS PP 3.0).
With the growth of hybrid events, webinars, and general re-purposing of event content online, video is becoming a critical part of the event plan.
While the lighting and camera angles are very important (more on that later), according to Emily Timmerman, Senior Solutions Consultant with Adobe Connect, the most critical decision that needs to be made is the quality and resolution of the video.[Tweet "Behind the Lens: Event video tips from Emily Timmerman with @AdobeConnect #GovEventsBlog"] You need to be knowledgeable about your online audience. What is their bandwidth? What level of resolution can they best view and can you best produce? If they cannot clearly view HD, there is no reason to spend money on getting high definition footage. You also need to be aware of the bandwidth of the location you are shooting, make sure the connection can easily handle your video feed. Continue reading