Citizen Experience (CX) has been an important focus for many government agencies, as well as a key tenant of the President's Management Agenda. Now with considerably more people depending on government support for everything from general public health information to loans to keep small businesses running to unemployment benefits, CX is more important than ever.
While government still scores poorly on customer satisfaction surveys when compared with commercial organizations, there have been a number of bright success stories in the federal market. Looking at what has worked, there are several themes that every agency should keep in mind when designing customer experience improvements.
Robotic Process Automation (RPA). It may sound like a premise to a movie where robots take over the world, but it's very real and it's helping organizations realize modernization goals. Despite the name, RPA has nothing to do with robots. It is about software that uses artificial intelligence (AI) to automate high-volume, repetitive tasks. This can include queries, calculations, and maintenance of records and transactions.
In government, RPA is already being implemented in a wide variety of applications.
- Inspections - As agencies look to modernize the way they perform inspections of the water we drink, the roads we travel, and the buildings we travel to, they are using RPA to move off paper-dependent processes.
- Claims review -- RPA is built into an intake tool used by the Centers for Medicare and Medicaid that ingests records, automating the process and identifying potential problems.
- Procurement - RPA is being used to automate and streamline the close-out process of government contracts, freeing up staff to work on actual programs, rather than spending time documenting that work.
- IT asset management - Managing IT assets is a combination of automated and manual tasks. The introduction of RPA greatly reduces the need for manual intervention when it comes to enforcing governance and process, freeing up staff to work on mission-focused projects rather than tracking the technology used on those projects.
The recently released President's Management Agenda (PMA) is focused on the issue of declining trust in government. In the report, this lack of trust is tied to the poor customer service citizens receive from government. In the age of Amazon, Uber, and social media reliance, the level of service people expect from companies has dramatically changed. Citizens expect to be able to contact organizations on their terms (via mobile, online chat, email, phone) and that when they connect with someone, they will have all relevant data at their fingertips. While that has been a reality in the commercial sector, it's a fairly new concept for government.
In 2014 President Obama made citizen service a cross agency priority. Since that time agencies have made large strides in improving how they interact with the citizens they serve. In fact, according to the 2017 ACSI Federal Government Report, citizen satisfaction with government service is at its highest levels since 2006. But there is still much work to be done. Continue reading