As we emerge from the isolation of the pandemic and begin interacting in person again, it will be in a world that looks and feels a lot different. While we crave human interaction, that does not mean we want to go back to standing in lines at office buildings to complete certain tasks. Over the past year, people have gotten used to doing things virtually. Government agencies have made incredible progress moving traditionally manual, paper-intensive, in-person processes online, and there's no reason that should stop now that in-person is an option.
Additionally, the ability to get information online will continue to be an expectation of citizens. During the pandemic, local, state, and federal agencies quickly got data out to citizens regarding COVID cases, restrictions, and later vaccinations to help inform and shape behavior. In fact, Ohio had a jump on many states. They had launched Ohio Checkbook well before the pandemic to provide anyone a look at real-time state budgeting, financial and transactional data. Using that as a starting point, they quickly launched their COVID portal. Post-pandemic, all government agencies need to look at how the COVID data systems can be used to get other critical information and communication to the public about transportation, human services, workforce and more.
Over the past week we've seen a couple of posts talking about the rising popularity of webinars and virtual meetings. At GovEvents, we saw a 30% increase in the number of webinars posted on our site in 2013.
Given general industry trends, this increase makes sense as there are some key advantages to webinars including:
- Eliminating the time and expense of travel - this is especially true in the government market where there have been tight restrictions placed on travel spending
- Potential to reach more people the day of the webinar as well as through an archived link
- Connection to and interaction with social platforms
Online video is a cost-effective and engaging tool, but speakers and presenters must be properly prepared.
There are many reasons event managers use live webcasting--to enable more people to experience speakers or educational sessions as they are happening; to convey breaking news or deliver important information in real time; to provide interactivity during a training session or demonstration, and more.
Eric Vidal is director of product marketing at InterCall, which acquired the Unisfair virtual event and webcasting platform in 2011.