Tag Archives: mobile apps

So, You’ve Got an App for That. Now What?

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A mobile app launches in the App Store, but no one downloads it. Does it make an impact? Unlike the philosophical exercise of the "if a tree falls in the forest" question, this similarly worded one has a definite answer -- if no one is using your mobile app, the work and resources you've put into it are wasted.

The ubiquity of mobile devices, the comfort with apps, and the options for no-code development all have made apps a real option for all types and sizes of events. With app adoption, event organizers can reduce paper, create more interactivity with the audience, and gather data on their experience before, during, and after the event. Today, we want to focus on making sure people are using event apps so that these benefits can be realized. Continue reading →

Maximizing the Attendee Experience

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Our post on Citizen Experience with government services got us thinking, how can event planners better cater to the needs and expectations of their attendees and what role do those attendees play in the feedback loop?

As this article illustrates, there is immediate and delayed feedback. Immediate feedback is gleaned through polls, show of hands questions, and quick surveys. These are easy for the attendee but don't provide a huge amount of insight for planners. Delayed feedback comes in the form of post-event surveys that can ask more complex questions. While this requires more work for attendees, it can be much more valuable for event organizers. A mix of both of these types of feedback loops may prove to be the most beneficial for planners and attendees alike. Continue reading →