Professional Use of Social Media: Two Different Approaches

Originally posted on GovLoop by Alain Lemay

Professional use of social media in the workplace is arguably one of the last taboo in public sector. Public Sector Organizations (PSOs) more than any other have a need, real or perceived, to control the message. Having dozens, hundreds, or even thousands of employees Tweeting away on behalf of the organization is no one's idea of controlling the message. And yet, the potential for message amplification is very enticing.

Message amplification is, after all, one of the superpowers of social media. No matter how many followers your account might have, it is a nothing compared to the combined networks of your employees. It is this realization that has convinced more and more PSOs to encourage employees to use their personal accounts to become brand ambassadors and help toe the company line.

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