Renewing the Focus on Citizen Experience

Citizen Experience (CX) has been an important focus for many government agencies, as well as a key tenant of the President's Management Agenda. Now with considerably more people depending on government support for everything from general public health information to loans to keep small businesses running to unemployment benefits, CX is more important than ever.

While government still scores poorly on customer satisfaction surveys when compared with commercial organizations, there have been a number of bright success stories in the federal market. Looking at what has worked, there are several themes that every agency should keep in mind when designing customer experience improvements.

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In the Age of Social Distancing, Government Meetings Go Virtual

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

State and local governments are holding virtual meetings to slow the spread of Covid-19 and trying to find ways to continue public participation.

City council members in Worcester, Massachusetts on Tuesday gathered for their regular weekly meeting, with one new rule in place: No members of the public would be allowed to attend and if residents wished to make comments, they'd need to do so by calling into a teleconference line.

"It worked OK. It wasn't perfect," said Eric Batista, director of the city's Office of Urban Innovation on Wednesday. "We're debriefing today to kind of talk through about how it went. We're doing everything we can to make sure it's cleaner for the residents, and to make sure they always have an opportunity to engage and comment and be part of the process."

The move, a precautionary measure to help limit the spread of Covid-19, is permitted under an executive order issued last week by Gov. Charlie Baker that suspends a requirement in the state's open meetings law that governmental bodies meet physically in a public space. When possible, officials are required to provide "alternate means" of public access, such as teleconferencing or live-streaming. If that's not possible, boards must post a full transcript, video or recording of meetings online "as soon as practicable upon conclusion of the proceedings." Continue reading

A Look Back at the Decade: Government Tech Edition

With the closing of the decade, we thought it would be interesting to look back at the top technology headlines of 2009 and compare them to where the market is today.

Data on the Rise

Big news was the launch of data.gov in late May of 2009. The site was championed by the country's first Federal CTO, Vivek Kundra, as a way to enable citizens to access federal data. In addition to making the government more transparent, the hope was that private sector could use the massive amount of federal data in research and to create innovative programs and solutions. The site launched with 47 data sets and as of the last reporting (June 2017) it now holds approximately 200,000 datasets, representing about 10 million data resources. Beyond these numbers, data.gov's impact has been significant.

Thousands of programs can point to the site as the basis for their development. More importantly, it launched a new way of thinking in government. Agencies stopped being as territorial about their data and slowly but surely became more open to sharing it with one another and with the public as they saw what innovation can happen with simple access. In 2019, the vision of data.gov expanded with the Open, Public, Electronic and Necessary Government Data Act, requiring that nonsensitive government data be made available in machine-readable, open formats by default. Continue reading

Getting on the (Block) Chain Gang

We've been watching the use of blockchain growing in the government space as agencies look for ways to more efficiently and securely share their data. A Congressional Resolution was introduced to tout the promise of blockchain saying that, "blockchain has incredible potential that must be nurtured through support for research and development and a thoughtful and innovation-friendly regulatory approach." Following this encouragement from congress, it seems like each day there is a new application of the technology being tried and evaluated.

We've gathered a couple applications that we found interesting to help illustrate what blockchain is and what it can do.

  • Supply Chain - The Navy is looking to use blockchain to track aviation parts throughout their lifecycles, helping them better manage their supply chain. Similarly, the FDA is looking at how blockchain can better track the chain of custody of prescription drugs. In a related application, blockchain is also being considered as a solution for better tracking digital evidence in criminal cases.
  • Managing Public Records - State and local organizations are using blockchain to digitally distribute records, including marriage certificates, property titles, and business registrations.
  • Voting - Blockchain is being tested as a way to make it easier for service members and overseas citizens to vote. Last fall, 144 West Virginia voters living abroad were able to vote through their mobile phones via an app. Identities were confirmed by scanning a valid U.S. ID along with a selfie. Once the identity was confirmed, voters made their selections based on the ballot they would have used at their local precinct. Voters were then given a unique ID or hash that, once the vote was cast, allowed them to write on to the blockchain. Each submission was encrypted to the blockchain ledger, which gave election clerks the ability to conduct post-election audits.
  • Public Health - Blockchain can also speed the delivery of information as it relates to public health crises. The Food and Drug Administration is looking at how to use blockchain to share health care data securely and effectively in real time when epidemics like the swine flu threaten the health of the nation.

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Care and Feeding of Your Content

As we highlighted in the post, The Why and How of Federal Event Attendance, content is truly king. The topic is the driving force for getting people to register and attend an event. Knowing attendees are there to learn, how can event planners ensure attendees have a great experience and are able to digest and use the information presented? We've pulled together a quick tip list to think about when organizing your next event.

  • Can you see me now - check the lighting and sight lines to make sure the audience is able to clearly see the presenter as well as their slides. If possible, test the room set up at the same time of day that your event will be happening. In rooms with ambient light, shadows shift throughout the day. Additionally, it's important to check lighting for the presenters - they should have enough light on stage to be able to read their notes but not too much that they can't see/read the audience.
  • Mic check 1-2 - nothing is more aggravating than sound that is too quiet, too loud or has feedback. While there will almost always be audio glitches during an event, minimize issues by testing all microphones prior to each use and have AV support in the room should something happen during the talk.
  • The presentation is in the mail - attendees are there for the content so make it available after the event. Let attendees know you will email them access to the presentations so they do not have to worry about photographing slides to refer to later.
  • Spell check twice, distribute once - since slides are being disseminated, it is even more critical to spell check and proof every presentation. A typo that may get overlooked on the screen during an engaging presentation will stick out when people study the information closer on their own screens.
  • Reuse and recycle - don't let the learning stop at the event. Take the content presented and find ways to share it after the fact through blog posts, videos/video clips, podcasts, infographics, and more. Doing so will broaden the reach of your event and message beyond the in-person attendees.

Let us know your ideas for how to highlight your content before, during, and after your events. Share your thoughts in the comments.