I recently had the pleasure of participating in a virtual panel discussion organized by Government Marketing University titled, "Fusing Government and Industry: Event Go or No Go." The webinar looked at the current reality of in-person event planning and attendance using research findings as well as anecdotal observations and experiences.
Market Connections conducted a survey of government event attendees in January to get a pulse on their appetite for attending face-to-face (F2F) events. The findings of this research echoed the responses we received to our most recent survey. People are slowly but surely reintroducing in-person events into their schedules and planning. The latest survey found 40% of respondents plan to attend at least one in-person event in 2022. This is a considerable jump from the 25% that reported attending a 2021 event. Continue reading
The past two years have included decades worth of seminal societal moments. We've navigated the health crisis of a pandemic while working and socializing in completely new ways. We've seen a racial reckoning, an insurrection, and several major international conflicts over sovereignty. Luckily, through all of this upheaval, we've also seen an unprecedented focus on mental health.
While COVID-19 cases continue to decline, and states and localities start dropping mask and vaccine mandates it's easy to get our hopes up for a return to "normal." But we've seen this "movie" and now know how quickly things can spike back up to levels impacting public health. In reality, we don't know what normal really is. For the near future, we should expect to see many pandemic precautions remain in place in some form for in-person events for the foreseeable future. This includes sanitization, spacing, masks, and vaccine mandates.
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