Cloud and Government: Have We Finally Made a Love Connection?

The government's relationship with cloud computing has been an evolving affair. Initially, there was skepticism that cloud solutions could not provide the needed security that on-premise systems had been providing. With checks and balances provided by FedRAMP, security concerns were slowly but surely overcome. With the move to more remote work and the demand for digital interaction with citizens, cloud has moved from a novel approach to a necessary part of the Federal IT infrastructure.

Cloud and Security

Initial concerns about the levels of security maintained by cloud providers have proven to be unfounded. Cloud systems are built with security as a top of mind concern by some of the brightest, most experienced cyber experts in the world. No matter how skilled Federal IT teams are, they just cannot build an on-premises system that meets the same rigors. In fact, today cloud security concerns lie with the users of cloud rather than the providers. Continue reading

Events Go or No Go? Maybe Both?

I recently had the pleasure of participating in a virtual panel discussion organized by Government Marketing University titled, "Fusing Government and Industry: Event Go or No Go." The webinar looked at the current reality of in-person event planning and attendance using research findings as well as anecdotal observations and experiences.

Market Connections conducted a survey of government event attendees in January to get a pulse on their appetite for attending face-to-face (F2F) events. The findings of this research echoed the responses we received to our most recent survey. People are slowly but surely reintroducing in-person events into their schedules and planning. The latest survey found 40% of respondents plan to attend at least one in-person event in 2022. This is a considerable jump from the 25% that reported attending a 2021 event. Continue reading