Research firm, Market Connections, recently released the 2021 results of their annual Federal Media and Marketing Study. This study looks at how federal buyers and decision makers consume and use media in their professional and personal lives. This insight can be used by contractors and technology companies to inform marketing plans and strategies.
Determining Where Feds Are Physically and Mentally
With respondents being into their second year of teleworking, the results showed two-thirds of federal employees are still primarily working remotely. This report looks at the habits that have stayed consistent from the shift we saw in 2020 and where new preferences are taking shape.
Recent security breaches via software have made supply chain security a priority across government. No longer is it enough to build security into a solution; now every product that is part of that solution is being examined for its security and risk. In response, the Biden Administration issued a Cybersecurity Executive Order that aims to provide more control over the content of code that comes in contact with government systems and infrastructure.
For many years, government contractors relied on events and trade shows to connect with their federal customers. These events provided highly valuable face-to-face time for enhancing existing relationships, as well as for help in procuring new contracts.
This is all about to change in 2013. According a recent Market Connections poll, 38% of government employees plan to attend fewer educational and trade events in 2013 than last year.