Key Trends for Selling to Government

Selling into the government means abiding by a number of strict procurement rules around RFP submission, security and clearance compliance, and even buying lunch for customers. Luckily, in addition to these rules, government contractors can hone in their B2G marketing with clear, publicly available guidance on exactly the solutions government needs.

Each administration brings with it a new set of priorities that inform budgets and investments. As we near the halfway point of the first term of the Biden administration, there are a number of key documents that will guide what technologies and solutions government customers will buy. Continue reading

Zero Trust in Government Accelerates 0-60

Zero Trust is a logical evolution of security in a world where remote access to networks and applications is more common than being on-site with an organization's data center. From cloud applications to the explosion of remote work, the traditional "castle and moat approach" simply does not scale or protect networks that are constantly being accessed by outside users.

The Executive Order on Improving the Nation's Cybersecurity (Cyber EO) has a strong emphasis on moving government toward a Zero Trust approach for security. It laid out deadlines for agencies to submit plans for implementing Zero Trust architectures, holding organizations accountable for changing how they allow users to access their systems. Continue reading