Charting the Future of Defense

The National Defense Strategy (NDS) sets the strategic direction for our military to meet the security threats of tomorrow. Overall, the Defense Strategy focuses on China and Russia as the primary adversaries, but it also emphasizes the importance of global cooperation among allies as well as adversaries to meet threats that are bigger than any one country including climate change, food insecurity, and pandemics. The defense strategy lays out three primary tactics for advancing U.S. and global security.

Integrated Deterrence

The practice of integrated deterrence involves working closely across all branches of the military, warfighting domains, and even across other federal entities to ensure national security. It expands responsibility for deterring adversaries beyond the Department of Defense (DoD), involving the intelligence community, health agencies, environmental agencies, and more. Continue reading

AI Reporting for Duty

Artificial Intelligence (AI) is becoming a key tool in the arsenal of the U.S. military. In 2022, the Department of Defense (DoD) launched the Chief Digital and Artificial Intelligence Office (CDAO) to become the "go-to place for talent and technical expertise." It was formed by merging several DoD offices to create a single, coordinated effort to advance AI technology and policy. Specifically, the CDAO is charged to:

  • Lead the Department's strategy and policy on data, analytics, and AI adoption, as well as govern and oversee efforts across the Department.
  • Empower the development of digital and AI-enabled solutions across the Department, while also selectively scaling proven solutions for enterprise and joint use cases.
  • Provide a sophisticated cadre of technical experts that serve as a de facto data and digital response force able to address urgent crises and emerging challenges with state-of-the-art digital solutions.

A key focus of the CDAO will be how to use AI to better coordinate forces in support of the DoD's Joint All-Domain Command Control (JADC2) efforts. Initial tactical goals include:

  • Review the Department's policy, strategy, data governance, analytics, and AI to create an integrated Data, Analytics, and AI strategy.
  • Provide the enterprise-level infrastructure and services that enable efforts to advance adoption of data, analytics, and AI.
  • Solve and scale enterprise and joint use cases in support of the National Defense Strategy and the Advancing Data and AI (ADA) initiative.

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Key Trends for Selling to Government

Selling into the government means abiding by a number of strict procurement rules around RFP submission, security and clearance compliance, and even buying lunch for customers. Luckily, in addition to these rules, government contractors can hone in their B2G marketing with clear, publicly available guidance on exactly the solutions government needs.

Each administration brings with it a new set of priorities that inform budgets and investments. As we near the halfway point of the first term of the Biden administration, there are a number of key documents that will guide what technologies and solutions government customers will buy. Continue reading