Tag Archives: NDS

Charting the Future of Defense

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The National Defense Strategy (NDS) sets the strategic direction for our military to meet the security threats of tomorrow. Overall, the Defense Strategy focuses on China and Russia as the primary adversaries, but it also emphasizes the importance of global cooperation among allies as well as adversaries to meet threats that are bigger than any one country including climate change, food insecurity, and pandemics. The defense strategy lays out three primary tactics for advancing U.S. and global security.

Integrated Deterrence

The practice of integrated deterrence involves working closely across all branches of the military, warfighting domains, and even across other federal entities to ensure national security. It expands responsibility for deterring adversaries beyond the Department of Defense (DoD), involving the intelligence community, health agencies, environmental agencies, and more. Continue reading →

Key Trends for Selling to Government

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Selling into the government means abiding by a number of strict procurement rules around RFP submission, security and clearance compliance, and even buying lunch for customers. Luckily, in addition to these rules, government contractors can hone in their B2G marketing with clear, publicly available guidance on exactly the solutions government needs.

Each administration brings with it a new set of priorities that inform budgets and investments. As we near the halfway point of the first term of the Biden administration, there are a number of key documents that will guide what technologies and solutions government customers will buy. Continue reading →