Zero Trust in Government Accelerates 0-60

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Zero Trust is a logical evolution of security in a world where remote access to networks and applications is more common than being on-site with an organization's data center. From cloud applications to the explosion of remote work, the traditional "castle and moat approach" simply does not scale or protect networks that are constantly being accessed by outside users.

The Executive Order on Improving the Nation's Cybersecurity (Cyber EO) has a strong emphasis on moving government toward a Zero Trust approach for security. It laid out deadlines for agencies to submit plans for implementing Zero Trust architectures, holding organizations accountable for changing how they allow users to access their systems. Continue reading →

Navigating the Hybrid Government Career Fair Environment for Post Military Careers

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As with other networking and professional development events, job fairs are also transitioning back to their in-person form, but not without changes. The beauty of a job fair is the convenience and efficiency for recruiters and job seekers alike - a place to meet possible matches all in one location. When pandemic restrictions moved events online, the convenience grew as people did not need to leave their house, but efficiency gains were not always realized. Just as the workforce is now hybrid, so too is the job seeking environment.

Virtual Job Fairs Mirror Virtual Work

Virtual job fairs are here to stay because of the convenience, time savings, and their ability to facilitate geographically inconvenient meetings. With more companies hiring a hybrid workforce, location is not as important-you could be in Washington, DC interviewing for a job in Austin, TX or vice versa. Many people have found they prefer remote work to in-office positions and those people will also look for virtual opportunities for networking. Continue reading →

Are We There Yet? The Future of Modernization

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There's no shortage of mandates and guidance related to modernization-PMA, Technology Modernization Fund, FITARA, Cyber EO, CX EO-pushing the government to update how they deliver services online, but what does it really mean, and what is involved?

Modernization in government began with transforming data centers and integrating cloud computing into government IT architectures and moved on to improving customer experience. Agencies have made inroads in all areas. The recent FITARA scorecard showed that data center consolidation goals have been completed. Cloud efforts have moved from Cloud First to Cloud Smart in an effort to ensure cloud was just not a checkbox but was being used to transform how the government consumes and distributes IT services. Citizen Experience (CX) has been a priority across three administrations with the next generation of CX efforts outlined in an executive order. These modernization efforts have resulted in billions of dollars in cost savings and increased efficiency for a government workforce that is now telework friendly, but the work is not done. Continue reading →

Rebuilding Trust in Government Through Service

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A survey released in April 2021 showed only 24 percent of the American public had trust in the Federal Government. This was up from 21 percent in 2020 but still near a historic low. Knowing this reality, the Biden Administration made improving customer service a cornerstone of the President's Management Agenda (PMA) Vision with a goal of "delivering excellent, equitable, and secure Federal services and customer experience." This was followed by the Executive Order, Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government, directing government leaders to account for the experiences of the public in seeking government services.

This Executive Order includes 36 customer experience (CX) improvement commitments across 17 Federal agencies, all of which aim to improve people's lives and the delivery of Government services. Services supporting the following focus areas were called out for immediate attention and improvement: Continue reading →

Events Go or No Go? Maybe Both?

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I recently had the pleasure of participating in a virtual panel discussion organized by Government Marketing University titled, "Fusing Government and Industry: Event Go or No Go." The webinar looked at the current reality of in-person event planning and attendance using research findings as well as anecdotal observations and experiences.

Market Connections conducted a survey of government event attendees in January to get a pulse on their appetite for attending face-to-face (F2F) events. The findings of this research echoed the responses we received to our most recent survey. People are slowly but surely reintroducing in-person events into their schedules and planning. The latest survey found 40% of respondents plan to attend at least one in-person event in 2022. This is a considerable jump from the 25% that reported attending a 2021 event. Continue reading →